Horsehill Vineyards Wine Label

PACKAGING DESIGN

GRAPHIC DESIGN

BRANDING

Overview

In 2024, the integration of generative AI into products and services marked a significant shift in how consumers interact with technology. For more detailed research on identifying needs within the integrated fitness landscape, take a look at my report here.

This case study outlines the development of Tensity, a speculative AI-powered fitness solution designed to deliver personalized training recommendations. The Tensity system includes smart resistance bands that measure workout metrics and utilizes your smart device’s camera for motion tracking during workouts. This enables the Tensity app to provide real-time feedback during each workout.

Role: Solo project (research, UX/UI, visual design)

Duration: 10 weeks

Goal: To develop an affordable and low-footprint AI-driven home fitness system

Note: imagery for this project was created using generative AI with additional processing. Read on for more on the image generation process.