Get Faewild Winter 2023 Catalogue
Overview
Get Faewild is a small business that creates apparel and accessories for nerds who love the outdoors, blending fantasy-inspired designs with a love for adventure. For the Winter 2023 season, I partnered with the brand to create a product catalogue that not only showcased the collection but also served as a key marketing asset across their online store and social media channels.
Role: Photographer, Art Director
Duration: 12 weeks
Concept & Strategy
I led the art direction and photography, crafting a cohesive visual language that highlighted both the craftsmanship of the products and the adventurous spirit of the brand. The photography included:
E-commerce product shots on white backgrounds for clarity and consistency.
Studio shoots with models, ensuring the focus remained on the apparel and accessories.
On-location photography in the Angeles National Forest, capturing the apparel and accessories in an authentic outdoor setting to reinforce the brand’s adventurous spirit.
Catalogue & Marketing
Using InDesign, I designed a clean, well-structured layout that emphasized the products and photography while maintaining a strong brand identity. Beyond print, the images from the catalogue were repurposed for Get Faewild’s online store and social media marketing, ensuring a consistent brand presence across multiple platforms. By designing with multi-channel marketing in mind, I helped create a cohesive visual narrative that extended beyond the printed catalogue itself.
Results & Impact
This project showcased my ability to merge design, photography, and marketing strategy into a single, cohesive campaign. The catalogue functioned as both a visual storytelling piece and a functional sales tool, strengthening Get Faewild’s brand presence across print, digital, and social media. By crafting imagery that seamlessly translated across platforms, I helped enhance the brand’s overall marketing efforts while creating a compelling, high-quality showcase of their Winter 2023 collection.
