Cantrip Candles Room Sprays

Overview

Cantrip Candles is a brand that creates fantasy-themed scents designed to enhance tabletop RPG sessions and immerse players in their fantasy worlds. For the launch of their new line of room sprays, I partnered with the brand to create a refined, modern visual identity that aligned with their goal of elevating their branding.

Role: Photographer, Art Director

Duration: 4 weeks

Concept & Strategy

Cantrip Candles wanted to shift toward a more sophisticated, minimalist aesthetic while maintaining the immersive, fantasy-driven appeal of their products. My goal was to create a refined and modern photoshoot that showcased the elegance and craftsmanship of their new room sprays while keeping them visually connected to the brand’s RPG-inspired roots.

Marketing & Brand Integration

The final images were used across Cantrip Candles' social media and eCommerce website, ensuring a consistent, polished brand presence. By adopting a more elevated, minimalist aesthetic, the visuals helped position the brand to appeal to a wider audience while still resonating with their dedicated tabletop gaming community. The refined look allowed Cantrip Candles to expand their reach beyond RPG players, making their products more accessible to customers who appreciate high-quality, immersive home fragrances.

Results & Impact

This project demonstrated my ability to refine and reposition a brand’s visual identity while maintaining its core appeal. The sophisticated, minimalist photography helped Cantrip Candles elevate their branding and expand their market reach while staying true to their fantasy-inspired storytelling. The final images seamlessly integrated into their digital marketing strategy, enhancing both their social media presence and eCommerce experience.