Connected Fitness Research

Overview

The primary goal of the user research phase was to understand the needs, pain points, and motivations of potential users who are looking for an affordable, space-efficient, and tech-driven fitness solution. This research informed the development of Tensity, a smart fitness system combining the benefits of smart suspension straps, resistance bands, and AI-powered tracking.

Role: User Researcher

Duration: 4 Weeks

Goal: To gain an understanding of consumer preferences for integrated smart fitness solutions.

Research Methodology

Survey: I distributed an online survey to gather quantitative data on fitness habits, equipment preferences, and pain points related to home workouts.

Competitive Analysis: Analysis was conducting on existing smart fitness products like Tempo Move, Peloton Guide, Tonal, TRX Home2, and LIT Axis to identify their strengths and weaknesses.

User Persona: Created a detailed user persona to represent the ideal customer, and mapped out their fitness journey.

Key Findings

Affordability is Key: Respondents expressed a desire for fitness equipment that fits within a reasonable budget.

Real-Time Feedback: There is strong demand for AI-driven feedback and form correction to replace the need for a personal trainer, especially in virtual or at-home settings.

Versatile Workouts: Users want a system that supports strength training, cardio, and flexibility exercises, all within a single, compact product.

Motivation & Accountability: Progress tracking and gamification (e.g., leaderboards, challenges) are features that can help users stay engaged over time.